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Jimmy Dean Foods Corporate Profile




Source of Recipe


Internet


Recipe Introduction


"I'd like to introduce to you somethin' good, from my table, to your table. That down home Country goodness, made the Jimmy Dean way." - Jimmy Dean



List of Ingredients






Jimmy Dean is America's number one Breakfast sausage, has been for years, and we aim to insure quality in every plate of Jimmy Dean goodness you and your family sit down to enjoy.

It's been a long time in the making, in fact, it was back in 1969, when Jimmy Dean founded the Jimmy Dean company in his home town of Plainview, Texas. By that time, Jimmy was a world renown singer, songwriter, and entertainer with hit songs on the pop charts, as well as The Grand Ol Opry. Jimmy had two national prime time TV series, and several big picture movies under his belt.

While growing up as a West Texas country boy, Jimmy knew life on the farm first hand, and when it was time to start his own business, it was a natural step for him to look back to the farm, the business he knew and loved.

By 1984, Jimmy Dean Sausage was the favorite choice of Americans for breakfast, and upon seeing this strength, the Sara Lee Corporation acquired the Jimmy Dean Meat Company.

Jimmy Dean remains a major share holder and spokesperson for national Jimmy Dean Foods advertising. His unrehearsed, straight forward, honest approach to television advertising continually earns him the highest believability ratings of any product spokesperson in media today.

The hard work and special country flavors that go into every Jimmy Dean product can be found in a wide variety of related products; Breakfast Sausage, Dinner Sausage, Smoked Sausage, Bacon, Dinner Entrees, Prepared Sandwiches, and a continuing list of new products that live up to the Jimmy Dean name in taste, quality, and value.

You might not expect it, but the next time you go out to a restaurant, stop by a hotel, or send your children to school, they may very well enjoy the wholesome goodness of a Jimmy Dean product.

Today, Jimmy Dean's powerful marketing arm delivers our products to our armed forces, convenience stores, vending sources, prisons, hospitals, and schools to name a few. In fact, 28% of our product line sales go towards the $100 billion food service industry.

Jimmy Dean is the leader in the traditional fresh breakfast sausage category. Our national distribution targets the strongest sales regions in the Southwest, Southeast, Mid Atlantic, and Mid West. Several Jimmy Dean product lines expanded into the Japanese market in 1998. Sister companies Rudy's Farm Brands are sold in the Southeast, and R.B. Rice Brand products are sold in Missouri and Kansas.

Also in 1998, Jimmy Dean introduced a 50 percent less sodium breakfast sausage roll to complement its existing 97 percent fat free breakfast sausage roll. A network of brokers and distributors ensure that store shelves across the country and around the world are well stocked with products bearing the Jimmy Dean name.

Led by a talented group of senior managers, Jimmy Dean Foods is firmly in place at the forefront of the foods industry, with a commitment to innovative manufacturing processes, strict sanitary plant conditions, and a rigorous quality control program. Headquartered in Cordova, Tennessee, a suburb of Memphis, Jimmy Dean Foods operates two manufacturing facilities located in Newbern, Tennessee, and Florence, Alabama.

In fiscal 1998, Sara Lee Foods sales grew 1.6% to $5.4 billion. Sara Lee Corporation is a global manufacturer and marketer of high-quality, brand-name products for consumers throughout the world. With headquarters in Chicago, Sara Lee Corporation has operations in more than 40 countries and markets branded products in more than 140 nations. The corporation employs 140,000 people worldwide, and in fiscal 1998 reported net sales of $20.0 billion.




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